SOTA’s Solution to the Digital Content Ownership Conundrum

A Much Needed Push to Evolve an Old-Fashioned Industry

SOTA

The Landscape Today

In the advent of technology’s growing influence and the prevalence of online media, organizations and businesses have shifted to digital content creation in order to promote their business or products [3]. This has opened a huge demand for digital content. The continued rise of the number of digital natives will serve to further expand the market for digitized content for e-commerce, social media and even culture. Thanks to digital technology, more than ever before, access to art has opened up in new and unexpected ways, allowing unknown digital artists to promote their work to a wider audience without the need for auction houses or galleries. On the downside, however, is the existence of a prevalent problem that plagues an otherwise thriving digital art industry, which this is the limited scope of copyright protection offered to digital content creators. Current systems in place allow for widespread unauthorized digital copies to saturate the internet making it impossible to properly acknowledge and compensate creators for their work [4].

How NFTs and Platforms Like SOTA Are Changing the Game

Blockchain technology in the form of non-fungible tokens (NFT) are digital assets that represent a wide range of unique tangible and intangible items like a photo or artwork. NFTs are changing the game because each NFT contains distinguishing information that makes it both distinct from any other NFT and easily verifiable. Additionally, ownership of these tokens is immutable, meaning collectors actually possess their NFTs, not the companies that create them [5].

SOTA Platform

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Chain Ridge Capital

We invest in companies and protocols building the next wave of innovations in the digital space with the product-market fit real use cases.